A new demographic - Naascar men!

mwild31 · September 2003

(Disclaimer: This is not a gripe session on Bush, rather the marketing/commercial animals)

I was watching TV this weekend and came across an interesting tidbit. The Bush administration (with the help of marketing folks of course) is pursuing a new demographic. Remember 'soccer mom's'? Well, now the target is 'Naascar men'. It turns out that most 'Naascar men' support Bush & they want to target their efforts towards this group. How far sweeping to you think this trend will take us? Will TV commercials be littered with men sitting around watching Naascar, as they currently are with soccer mom's doing everything from driving the kids to McDonalds, to selling soup, to mini-vans?

So here's the question, dear forumites: What can 'Naascar men' sell?

Pretzels
T-Shirts
Cheap, canned beer....

Parabeagle · September 2003

Mwild, you have SOOOO put your foot in it now! x;-)
I'm not a NASCAR fan, but I'm sure the ethernet cards are heating up with pithy, pointed, forum posts as we speak. And I don't think you're going to hear from just the men... I think a few of the women out there will jump in as well. For some reason, there's a significant amount of interest out there in watching cars go fast around an oval track counterclockwise... over, and over, and over, and over, and over....xI-)

mwild31 · September 2003

x:P

I know I will create a ruckus, it's just for fun.

HRGirl · September 2003

They can sell whatever is on those cars...trust me...my husband knows everyone by the sponsor...I'll give you NASCAR people a quiz.

Who drives these sponsored cars?

AOL
Home Depot (too easy)
Coors Light
Lowes
DuPont (cough cough...sorry got something stuck in my throat)
Tide
Rubbermaid
Interstate Batteries
Tide
DeWalt (nothing cheap about these tools...I know...my husband buys them)
Caterpiller
NAPA Auto Parts
Viagra

I bet any NASCAR man uses at least two of these sponsors! Including the Viagra!! So I can say they could sponsor more than cheap beer and pretzels.

Leslie · September 2003

At the beginning of the race yesterday, they were talking of a segment on NBC news tonight regarding the targeting of NASCAR audiences. I didn't recall that it was going to be specifically men. Anyway:

AOL - Jeff Green (was John Andretti earlier this year I think)
Home Depot (too easy)- Tony Stewart
Coors Light - Sterling Marlin
Lowes - Jimmy Johnson
DuPont (cough cough...sorry got something stuck in my throat) Hey now - Jeff Gordon is my favorite!
Tide - Ricky Craven
Rubbermaid - Kurt Busch
Interstate Batteries - Bobby Labonte
Tide - Ricky Craven I said!
DeWalt (nothing cheap about these tools...I know...my husband buys them)Matt Kenseth
Caterpiller - Ward Burton
NAPA Auto Parts - Michael Waltrip
Viagra - Mark Martin
You forgot my favorite sponsor (tho not driver): Miller Lite - Rusty Wallace
And can't forget Budweiser - Dale Earnhardt Jr.

HS · September 2003

>AOL (I FORGET, JEFF GREEN?)
>Home Depot (too easy) TONY STEWART
>Coors Light STERLING MARLIN
>Lowes JIMMIE JOHNSON
>DuPont (cough cough...sorry got something stuck in my throat) JEFF GORDON
>Tide RICKY CRAVEN
>Rubbermaid KURT BUSH
>Interstate Batteries BOBBY LABONTE
>Tide (DUPLICATE FOR RICKY CRAVEN)
>DeWalt (nothing cheap about these tools...I know...my husband buys
>them) (CAN'T REMEMBER)
>Caterpiller WARD BURTON
>NAPA Auto Parts MICHAEL WALTRIP
>Viagra MARK MARTIN
>
>I bet any NASCAR man uses at least two of these sponsors! Including
>the Viagra!! So I can say they could sponsor more than cheap beer and
>pretzels.

I got all but two, and I think I'm right on the one. These were too easy for a NASCAR fan, I didn't even have to look them up!

What a race at Talladega this weekend! Nail biter right to the end.

Yahoo · September 2003

Speaking of stirring things up......

Roundy-round racing is for wusses! Drag racing is where the real men (and women!)are.... x:7

Parabeagle · September 2003

Well, at least drag races are over in a few seconds, a plus for those with short attention spans. x;-)

Yahoo · September 2003

Maybe that's why I like them so much!!!!

HRGirl · September 2003

Also why Viagra is a sponsor!!!!!!!!

Parabeagle · September 2003

Ouch! THAT hurt!!!

ray a · September 2003

Wasn't there a bra manufacturer that sponsored a car driven by a women a few years ago? And the car was pink. But, I don't think it was a stock car.

ray a · September 2003

What can NASCAR men sell? Chevy's, Fords, Dodges, and Pontiacs.

Don D · September 2003

(1) Parabeagle is an instigator.
(2) Viagra lasts a day and a half (caution).
(3) I have had more resumes from women than men who have NAASCAR Screen names.
(4) Never mess with a woman who has a love of NAASCAR.
(5) Vroom Vroom!

HRGirl · September 2003

Your a good man Don. Did your momma raise you up right or did your wife?

Your #1 should have been NEVER MESS WITH A WOMAN WHO HAS A LOVE OF NASCAR.

My husband has been beat down...when I married him he felt the same way about roundy round racing...after about a year of many fights and much cursing...he relented and now he knows the drivers better than I do, hates Jeff Gordon about as much if not more than I do, believes in supporting all the good sponsors (Coors, Home Depot, DeWalt, Bud, AOL, Tide, Interstate Batteries, Miller Lite oh and of course Tony the Tiger...take note all the beer cars are mentioned), works his weekend schedule so that he can see at least half a race and tries really hard to get to Pocono for the practice and Happy Hour (next year we're visiting Dover and Pocono per his master plan!).

BTW...anyone see Elliott Sadlers teeth rattling crash this weekend?

HS · September 2003

[font color="indigo"][b][i]It was more than teeth rattling, it appeared to also be bone crushing. It was worse than the Ryan Newman crash at Daytona! Unfortunately, the crash caused my driver to go from 3rd to 9th, but at least he didn't get caught up in it. It's amazing that Sadler didn't hit anyone else, just like when Jimmie Johnson spun and didn't hit anyone. It takes a lot of control on the drivers part and anyone who says "roundy round racing is for wussies" doesn't know racing very well. It is a very rigorous sport that takes not only physical strength, but mental strength as well.

Parabeagle · September 2003

Now wait just a cotton-picking minute! How could I be an instigator? MWild is the one who posted this thread! You gotta watch out for her, not me!

ray a · September 2003

Beagle, Once you posted your picture you became one of us, you instigator. You've been assimulated into the forum mafia.

mamhradm · September 2003

Saw the crash!!! and they also sell M&M's, Pepsi, Coke, Kellogg's Corn Flakes ...basically they can sell whatever they want (if the price is right)

not to mention the Big Brown Truck - UPS - Dale Jarrett!!!!!!!!!!

Shanna Robinson

Don D · September 2003

Am I the only one who noticed that in post number 4, above, Leslie mentions A HUSBAND. A couple of weeks ago he was a significant other.

Leslie · September 2003

[font size="1" color="#FF0000"]LAST EDITED ON 09-30-03 AT 10:39AM (CST)[/font][p]Where?????? Where did I mention a husband????? Don, you're scaring me. I had my 30th x:o highschool reunion this weekend, and while we did party it up a bit, I think I would remember something like that...I think.

Oh, whew, I copied mwild's e-mail to put in the answer. That's HER husband that buys the tools. I, to my knowledge, do not have one x:D.

HRGirl · September 2003

That was my post and my husband...but if you want him you can have him and all his DeWalt tools. He's in relatively good condition. Low mileage, good on gas (hehehe), little rust and poor sense of humor some times (this post would weewee in his wheaties).

mwild31 · September 2003

I don't have a husband??????

ray a · September 2003

Don, don't you have an SO in addition to your wife? Maybe, Leslie's husband is a very sharing man.

Leslie · September 2003

Oh no, HRgirl and Ray, one at a time is enough for me. He buys Craftsmen, though the sense of humor about a post such as this, sounds about the same! Somehow I think a lot of the posts in HR-d-har-har would be less than amusing to our spouse's/significant others!

ray a · September 2003

Have you ever noticed how nice Don is to me? I'm blackmailing him threatening give his wife access to the forum.

But, I have to admit, I never told my wife about carrying you across the hot asphalt.

Don D · September 2003

If you are talking about me, I want it known you never carried me across any hot asphalt! Ray, would you care to purchase a set of those photos I mentioned I have from Leslie's 30th reunion. Looks like a ring to me!

ray a · September 2003

Ah Don... I was referring to carrying Leslie across the hot asphalt. You're into covering the mud puddles with your coat for damsels in distress.

Of course I'll buy a copy of those pictures. If they are half as good as you said, they should be worth big bucks. I have been in contact with a certain website that is very interested - I'll split the money 50/50 with you.

bamahr · September 2003

Love NASCAR - We watched it instead of football or baseball - anything racing - motorcyles, cars, boats, etc. My bosses have a hard time understanding - one comment was - what is so exicitng about watching cars go in a circle? Guarantee he has never watched a race - to witness the wreck Elliott Sadler had on Sunday. His idea of great sports entertainment is polo shirts, penny loafers and a golf club. Excitment on the gold course for me would be Tiger tee'ing off and hitting a spectator in the head and knocking them out. Now that would be entertaining.

Leslie · September 2003

Okay, I want to know which one of my classmates gave up the negatives! Without letting me see them first!

That's right Ray, I almost forgot about that chivalrous gesture. And this summer it would have been a real challenge...

HRGirl · September 2003

The running joke with my family is that I watch the Olympics or any sporting event for the "Agony of Defeat". Which is very true. Golf and baseball make me yawn. I need full contact sports (although hockey makes me a bit queasy when the blood starts to flow). Don't even get me started about Tennis...ugh. I guess I'll never make it to the country club...but then again...I don't think they have as much fun as I do.

A new demographic - Naascar men!

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